Hardwood Flooring Services in Northeast Ohio

At Natural Choice Wood Floors, every project — whether it’s restoring a century-old floor or crafting a one-of-a-kind parquet installation — is handled by NWFA-certified craftsmen who take pride in their work. We serve homeowners and businesses throughout Northeast Ohio with honest pricing, top-of-the-line equipment, and a commitment to getting it right.

Hardwood Floor Refinishing

Your floors have more life in them. Our dustless sanding process strips away years of scratches, dullness, and worn finish, revealing the original wood beneath. Whether you’re dealing with surface scuffs or deep damage, we’ll restore your floors to a finish that looks better than the day they were installed.

What’s included:

  • Full assessment of floor condition before work begins
  • Dustless sanding system to minimize disruption and cleanup
  • Stain color selection (or keep the natural wood tone — your choice)
  • 3 coats of commercial grade water-based finish
  • All our stains, finishes and glues are greengaurd gold certified for indoor air quality

Refinished floors are ready for light foot traffic within 24 hours as the finish is 90% cured. Full cure takes about 3 days.

Hardwood Floor Installation

New floors transform a space. We install a wide range of solid and engineered hardwood species and styles — from classic red oak and white oak to walnut, hickory, and exotic hardwoods — in whatever pattern best fits your home.

We install:

  • Solid hardwood (nail-down and glue-down)
  • Engineered hardwood (ideal for basements, concrete subfloors, and moisture-prone areas)
  • Traditional strip and plank flooring
  • Parquet and custom pattern layouts

Every installation begins with proper subfloor preparation and moisture testing — the foundation of floors that will last for decades. We’ll help you choose the right species, grade, and finish for your lifestyle and budget.

Hardwood Floor Repair

Not every floor needs a full refinish. Sometimes a handful of damaged boards, a squeaky section, or a patch from a removed wall is all that needs attention. We do targeted repairs that blend seamlessly with your existing floor.

Common repairs include:

  • Board replacement (matching species, grain, and stain)
  • Subfloor repair and reinforcement
  • Squeaky floor correction
  • Water damage remediation
  • Patching after HVAC, plumbing, or renovation work

Custom Parquet & Decorative Inlays

This is where craftsmanship becomes art. Natural Choice Wood Floors specializes in custom parquet patterns, decorative borders, medallions, and inlays that turn a floor into a feature. Owner Alex Oster — recognized by Hardwood Floors magazine as a 40 Under 40 honoree and featured on the cover of Wood Floor Business — brings a level of artistry to custom work that is rare in this industry.

Custom work includes:

  • Herringbone and chevron patterns
  • Geometric parquet layouts
  • Room borders and feature strips
  • Custom medallions and inlays
  • Mixed-species designs

If you can sketch it, we can build it. 

Staircase Refinishing & Tread Installation

Staircases take more abuse than any other surface in the home and are often overlooked during a floor renovation. We refinish existing treads and risers to match your floors, and install new hardwood treads when replacements are needed.

Staircase services:

  • Tread and riser refinishing
  • New hardwood tread installation
  • Carpet-to-hardwood stair conversions
  • Matching stain and finish to existing floors

Commercial Hardwood Flooring

We work with businesses, property managers, and commercial builders throughout Northeast Ohio. From retail spaces and restaurants to office buildings and rental properties, we bring the same craftsmanship and attention to detail to every commercial project.

Commercial capabilities:

  • Large-scale installation and refinishing
  • Flexible scheduling to minimize business disruption
  • Durable finish systems suited for high-traffic environments
  • Free commercial estimates

Why Natural Choice Wood Floors?

  • NWFA Certified — Certified Professional Installer, Certified Sand & Finisher, and Certified Installer Sand & Finisher.
  • Bona Certified Craftsman — Trained and certified by Bona, the industry’s leading finish manufacturer.
  • Dustless sanding — Modern equipment that keeps your home clean and your air breathable.
  • Locally owned — Alex and his team live and work in Northeast Ohio. Your home gets personal attention, not a franchise crew.
  • Free estimates — No obligation, honest pricing.
  • Financing available — Through Acorn Financial, making quality floors accessible.